3. Maker’s Mark The Show Next Door

The first Roku Brand Studio production, sponsored by Maker’s Mark.

Hosted by Randall Park, the talk show was designed to ease viewers from work time to “me time” and the Maker’s Hour. The Show Next Door turned out to be the No. 7 comedy show on The Roku Channel in September 2021.

I spearheaded this enormous project from all sides - internal approvals, design briefing and editing, production management, client and creative agency approvals, as well creating and presenting a cohesive wrap-up report once the campaign ended.

This was hugely successful for Roku in tipping off their branded content capabilities, and winning the 2022 Advanced Advertising Innovation Award for Branded Content. This was also a huge win for Maker’s Mark, boosting brand favorability by 25%.