2. Bublup Brand Guidelines

The Problem: Bublup struggled with multiple different brand voices and tones, varying on platforms and mediums. They needed one cohesive, unifying document to help their brand message and value come together.

The Solution: I drafted and designed the first edition of Bublup’s brand guidelines, clearly laying out who they are, what their brand stands for, how to use their assets and examples of styles.

The Result: With new Brand Guidelines to utilize, we spent 4x less time re-briefing agencies and partners on initiatives, leading to smoother project processes and better campaign outcomes.