9. LEGO Holiday Wrap Report

LEGO came to us looking to make an impact for their Holiday brand campaign. What better way to capitalize on seasonal streaming than to surround iconic movies like Christmas with the Kranks and Freeform’s 25 Days of Christmas? LEGO’s campaign exceeded expectations, increasing their investment the following holiday season by 2x.

• Ad-video VCR was 5% higher than benchmarks for similar executions

• Streamers discovered new channels to download and enjoy content – thanks to LEGO! 81% of users who clicked on a tile in the site downloaded a new app

• CTR was higher than benchmark for similar executions (Benchmark: .54%)